Factors to Consider in New Product Launch

Factors to Consider in New Product Launch Marketing is the process by which customer needs are anticipated and identified. Ways are found of meeting those needs at a price that consumers are prepared to pay and which allows the business to make a profit For launching a new product we use PESTLE or SWOT strategies and let us Consider that we are launching a new chocolate product . Factors that should be consider while launching a new product i.e Political, Economic, Sociological, Technological, Legal and Environmental and the questions we should take under consideration What are the key political factors likely to affect the chocolat industry? What are the important economic factors of chocolat industry? What are the cultural aspect of chocolat industry? What are the technological innovations ? What current and impending legislation may affect the industry? What are the environmental considerations? Situational Analysis of chocolate industry and market tactics To launch a new chocolate product we must analyze the role of the marketing function in a business, we are going to follow through what might have happened in the marketing of a major new chocolate bar and the major economical , political and technological factors that affects the chocolate industries. 1. Assessing the market The market for chocolate bars is highly competitive. There are a small number of large firms in the industry Mars, Cadbury, Nestlà © and Suchard being the most well known. Many of the brands in the market have been in existence for a long time and have a high amount of brand loyalty. Openings for new products therefore, are limited. There are many examples of products that have been launched and have been withdrawn because they could not sustain long-term sales success. Can you remember the Prize Bar, Aztec and Junglies? The market for certain types of chocolate bar has changed in recent years. The growth of the so called count-line bar (shaped like Mars bars) became popular as people ate chocolate on the go as opposed to sitting down in a room with a traditional bar of chocolate. Companies had to respond to these changes. Row tree (now owned by Nestlà ©) changed the shape of their Aero bar and Cadbury brought out a rival bar called Wispa. Both of these were designed to exploit this growing market. The market is still changing but using chocolate as a snack as opposed to sharing a bar amongst a family. Giving a chocolate bar as a gift is still a growing part of that market. The UK chocolate market is the biggest in all European market. People in the United Kingdom consume more chocolate than any other Country in Europe. Mintel said the UK consumed 3.5 billion pounds ($5.6 billion) worth of chocolate in 2008, more than any other European country, with only Germany, which has more than 20 million more people, coming close at 3.4 billion pounds Some of the famous brands are: Mars (http://www.mars.com/) Cadbury Schweppes (http://www.cadburyschweppes.com/EN/Brands/) Nestlà © (http://www.nestle.co.uk/) Suchard (http://www.kraftafh.co.uk/Cultures/en-GB/Brands/Suchard/) Amul Chocolate Boost Club Mint In December 2009,the market research company, showed Cadburys chunk of the chocolate market by value slipped 1.7 per cent to 29.8 per cent last month, the first time that it has fallen below 30 per cent all year. Market share of Mars, its biggest rival, slipped 0.6 per cent in the period. Kraft, which makes Milka and Toblerone, increased its market share by 0.7 per cent to 5 per cent, while Nestlà © raised its share 1.2 per cent to 20.4 per cent of the market.. The market research firm estimated the British chocolate market would be worth 4.4 billion pounds by 2013 2. Identifying a gap in the market Once the market has been analyzed, it might become clear that there is a gap in the market. What this means is that, there is an identifiable customer need that is not currently being met by an existing product. It could also be where a rival might have a presence and where the company concerned believes it could offer a competitive alternative. Market research, which in many cases is on-going, will have given the business some idea of the nature of the market and the extent of the possible market. It may be that further research is used to target particular market segments that the business feels will be the ones most likely to purchase this product and what it is they want out of the product. Much of this will be used to inform the marketing mix. 3. Developing the product Quite often businesses in this particular industry want to develop a brand personality. What this means is that they will want consumers to associate something specific with the product. KitKat for example, is associated with a break, making it the perfect accompaniment to a cup of tea or coffee. The personality of the product will be in line with the market research and analysis carried out. The ingredients, the look of the product, its texture when eaten, its name and packaging, and how it will be promoted will all be key factors that will be informed by the development of the brand personality. A very good example of this process is the development of Yorkie. Yorkie was developed as a contribution to the count-line bar market. It aimed to use the concept of a chunky chocolate bar but in a different format to allow it to be eaten on the go. The key thing to emphasise was the chunky nature of the chocolate,and to do that Rowntree developed its early marketing around the length of time it would last and it being an ideal accompaniment for long journeys. The trucker image stuck and gave the bar a masculine personality. In recent years, this has been exploited with a deliberate campaign suggesting that it is so chunky it is not for girls for! 4. Product testing Once these stages are gone through, the product is likely to have to be tested. People may be given choices of different names or different packaging prototypes to see what consumer reaction are. It may be that this type of problem has been resolved at an earlier stage, in which case more substantial user testing may be used by virtue of a test-market. This may be a selected region of the country where there is a profile of users that is representative of the country as a whole. Using test markets gives relatively accurate feedback but is also much cheaper than a national launch, which might not see the product doing as well as anticipated. Remember that to feed a market, the capital investment has to be there to back it up. If the test market showed that the product was going to be very popular, the business would have to ensure that sufficient capacity was available prior to a national launch. You would certainly not want to have a product launched and people not be able to get hold of it! Image: User testing is an important aspect of marketing strategy it gives a good idea of the likely market reaction without incurring the costs of a national launch. à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ Media and marketing implementation Most often than not but, It is very difficult to convince a customer to buy a certain product if they do not understand the product. We need to make a strategy for marketing new product in the market so that we can achieve our target. Without a bullet proof plan to attract customers, your efforts will most likely be inefficient. we should ensure that Businesses should focus what a customer needs and what he is looking in the product .so that we can make a long term profitable customer relationship . This means that you need a plane to know customer more closely in a flexible way so that whenever need we can change our product according to our customers perceptions and demand. On the other hand, your marketing scheme should be focused on identifying and communicating the benefits of your business is offering to its target market. You will then need to monitor and maintain its effectiveness. Advertising new products Market part is an essential factor for a successful marketing strategy and if we are able to recognized the different market areas that allows a business to make fruitful and more efficient decisions in regard to advertising new quality products. This is the lock pick to understanding the different kind of needs of different types of customers. Once you have divide your market in different categorizes, you will then be able to formulate marketing activities that will ensure your targeted audience to know about the products or services you are offering and why they need them in their lives. We can achieved this through the various kind of advertising, since customer knowns what they want exactly want and motivate them,. You must have to hit your targeted audience to feel like that they must need to purchase whatever it is you are offering is the best product in the market. So that they buy our product and increase our sales How to launch new product and there strategies Gigantic changes are going on in the world and marketing strategies are no exemptions to that. Businesses should think outside the box. Observe who is doing better and try to imitate them or better yet, outwit them. It will greatly benefit your company to do market research in order to determine your potential market and make changes to your current marketing strategy. This is mainly done to draw uninterested customers to at least give your business a try. Your new product launch should make enough noise to ensure that it will remain in customers memories and entice them to really try it. With the various media available today, you can maximize your visibility by not limiting your business to one media. You can turn your company around by doing a major brand makeover. If there are not a lot of people who are buying your product or service, then perhaps its because they literally do not see you. This is not a time when businesses are allowed to sober down on marketing techniques, just because the economy is going down. Once the economy gets back on track chances are, people will no longer remember those that were not visible in the market during this time. You have to make your business a household name so people will remember you long after this global recession is over. We can use Marketing mix (4ps)strategy to launch our final product Marketing Mix (4ps ) Introduction The marketing mix principles are controllable variables which have to be carefully managed and must meet the need of the defined target group. All elements of the mix are linked and must support each other Marketing Mix Price Products Promotion Place Target Market Pricing mix Strategy It is one of the most important part of the marketing mix strategies. Pricing is a mix which generates a revenue for an organization. The remaining 3ps strategies are the output for the organization . We know that it costs to produce and design a product, promote a product and also to distribute it. Pricing is very difficult and must reflect supply, demand relationship. Pricing a product too high or too low, could mean loss of sales for the organization. The following factors should be taken into account: Objectives of the Company Fixed and variable costs of the product Target the group and their willingness to pay Competition with leading organization Proposed Positioning strategies An organization can adopt different types of pricing strategies. The pricing strategies are based on what g the goal the organization has set itself to archive Penetration Pricing We can set a low price to our product to increase the market shares and sales of the products is called penetrating pricing

Compares Adolf Hitler to Machiavelli’s “The Prince” Essay

Adolf Hitler, the self-proclaimed â€Å"savior† of the German people. He was an insecure, egotistical man, who ominously controlled the German people. Hitler thought that he could change things with force, which soon got him into trouble, and landed him in jail. During his time in jail, Hitler had turned over direction of the Nazi party to Alfred Rosenberg. Rosenberg edited the party’s newspaper, the Và ¶lkischer Beobacter (Popular Observer), but had no administrative ability. As a result, Hitler easily resumed complete control of the party upon his release in December 1924.In the years from 1925 to 1930; Hitler built up a network of local party organizations over most of Germany, and reorganized the SA. At the same time he organized the SS, to protect him, supervise and control the party, and perform police tasks. Hitler’s mass of followers began to grow, and soon those who didn’t follow him soon became the minority. Hitler gained political power soon af ter and his reign of terror began, ending with the deaths of over 6 million Jews that were persecuted by the Nazis, because they were supposedly the problem in Germany. Hitler indiscriminately followed some of Machiavelli’s principles as described in â€Å"The Prince†. Whereas he embraced Machiavelli’s ideas concerning human nature, and separation of politics and morality, he ignored Machiavelli’s concept of military power, which led to his ultimate downfall. As described in Niccolo Machiavelli’s â€Å"The Prince†, to be a successful ruler, you must incorporate the principles or guidelines he sets in this pamphlet, three of the most important being, his concepts of human nature, his ideas about separation of politics and morality, and the reality of military power In chapters XV, XVI, XVII Machiavelli devotes a long time describing aspects of human nature that a prince must understand. Machiavelli says it is human nature to praise certain qualities and blame others. According to human nature certain qualities are considered worth of praise, for example: generosity, courage, and mercy. Other qualities would be considered worthy of blame: miserly, cowardly, and treacherous. But according to Machiavelli: â€Å"†¦ And I know that everyone will admit, that it would be a very praise  worthy thing to find in a prince, the qualities mentioned above, those that are held to be good; but since it is neither possible to have them or to observe them all completely, because the human condition does not permit it, a prince must be prudent enough to know how to escape the bad reputation of those vices that would loose the state for him, and must protect himself from those that will not use it for him† (Machiavelli, 52). In other words Machiavelli says that human nature praises certain qualities and blame others, but he says there is no way that human can do all the good things and avoid, and that a prince must figure out how to not take so much blame when he does wrong, and try to do as many good things as he can. For example regarding generosity and miserliness, Machiavelli says to be truly generous, one must be miserly at times. â€Å"A prince, therefore, being unable to use his virtue of generosity in a manner which will not harm himself†¦ should, if he is wise, not worry about being called a miser; for with time, he will come to be considered more generous†¦Ã¢â‚¬  (53) In one finally contrast, according to Machiavelli in regards to courage and cowardice, mercy and treachery he says † That every prince must desire to be considered merciful and not cruel; never the less, he must take care not to misuse this mercy†¦Therefore, a prince must not worry about the reproach of cruelty, when it is a matter of keeping his subjects united and loyal† (55). According to Machiavelli, there are times when you don’t worry about doing the right thing, if it leads to the end you are seeking. This kind of thinking is the basis for his ideas concerning the separation of politics and morality. In essence, Machiavelli’s philosophy concerning politics and morality is this: In order to achieve political prowess (i.e. power, glory, fame) you may need to break the rules, or be immoral. In chapter VIII and IX, Machiavelli describes the ways a man can become a prince. In addition to gaining a fortune, and political prowess, criminal acts and popularity contests can help a man’s rise to power. Machiavelli uses King Agathocles of Syracuse as an example of a man who rose to power through crime (30). King Agathocles rose to power through cruelty, and didn’t care about what was  right or wrong (morality). As described in Chapter IX, another means of achieving your political goals is † When a private citizen, not through wickedness or any other intolerable violence, but with the favour of his fellow citizens, becomes prince†¦Ã¢â‚¬  (33) He goes on to say † I maintain that one reaches this princedom either with the favour of he common people or with that of the nobility† (33). Machiavelli’s idea was that a prince needs to please both sides, the rich and the poor, by any means possible. Even if that means telling them what they want to hear, lying, doing whatever is necessary. Machiavelli suggests that it is acceptable to be immoral, if it gets someone what he or she wants. This appears on the surface to be very harsh and cruel, but he tempers his position by saying the one who gains power by treacherous means, may not gain as much glory as the one who gains power by virtuous means. Understanding human nature, and manipulating politics and morality are fine, but the true measure of a prince, is in his ability to wage war. Machiavelli measured the success of all principalities on their ability to gather an army. Machiavelli judged a prince on whether he could protect himself, or needed the protection of others. † I say that I judge those princes self-sufficient who, either through abundance of troops or of money, are able to gather together a suitable army and fight a good battle, against whoever should attack them† (37). A strong prince must build strong armies, and there are three types of armies. The princes own troops, mercenaries, and auxiliary troops. â€Å"Mercenaries and auxiliaries are useless and dangerous† (42). According to Machiavelli, these troops are undisciplined and disloyal. Machiavelli concludes that the only good army is one that is made up of your own countrymen (48). So important is the waging of war, and the building of a fearful army, Machiavelli suggests that this is the only thing a prince should think about. † A prince, therefore, must not have any other object nor any other thought, nor must he take anything as his profession, but war, its institutions, and its discipline†¦it is evident that when princes have given more thought to personal luxuries than to arms, they have lost their state.† (49) For Machiavelli a prince must devote a considerable amount of time in developing an army by use of any means possible, (once again playing on human nature) training in war time, and in peace time. The true measure of a successful prince as seen by Machiavelli, is in his ability to manipulate human nature, which involves a balance of contradiction and hypocrisy, achieving your political means morally or immorally, and securing your success by the establishment of a strong army. And if anything you must build a strong army first, in order to use the other two concepts to your advantage. Perhaps if Hitler had adhered to these principles in the correct measure, he too would be seen as a successful â€Å"prince.†

Compare and contrast the concepts of ‘alienation’ and ‘anomie’ Essay

Karl Marx first outlined his theory of alienation in The Economic and Philosophic Manuscripts (1844) and refers to a define set of social relationships that were first formed in feudal societies which then became disrupted by modern industrial society. Marx himself said when discussing the topic of alienation â€Å"The worker becomes poorer the more wealth he produces and the more his production increases in power and extent. The worker becomes an ever cheaper commodity the more goods he creates. The devaluation of the human world increases in direct relation to the increase in value of the world of things. Labour does not only create goods; it also produces itself and the worker as a commodity, and indeed in the same proportion as it produces goods†. Anomie however, is defined by Emile Durkheim as a change in â€Å"normalness† and a breakdown of social regulations. Durkheim became interested in the social condition characterised by a breakdown of ‘norms’ governing social interactions. â€Å"The state of anomie is impossible wherever organs solidly linked to one another are in sufficient contact, and in sufficiently lengthy contact. Indeed, being adjacent to one another, they are easily alerted in every situation to the need for one another and consequently they experience a keen, continuous feeling of their mutual dependence.† (Durkheim, E: 1893). Durkheim went on to develop his interest of anomie further when he began his research into ‘Suicide’, where he suggested that when a person’s ‘norms’ and rules that regulate their lifestyle become week, this can lead to a form of suicide which he called ‘Anomic Suicide’. Marx believed that there were four degrees of alienation that break down the fundamental link that human beings have to their self defining qualities. Firstly there is ‘product alienation’ which Marx believed was alienating to the worker because the products that they produce do not reflect their creative energies and are merely objects produced by the command of the employer (Ransome, P: 2010). Which he argues was present in industrialised society but not in feudal societies as a result of capitalism and its economic gain fuelled society. (Morrison, K: 2006). Secondly, Marx said that alienation could come from ‘act of production’. This, according to Marx is linked to ‘product alienation’ as the product of labour is alienating then  so is the act of production. So in capitalist societies people have no choice but to work and feel alienated to meet their basic needs. Marx’s work stated that â€Å"The worker feels himself only when he is not working; when he is working he does not feel himself†¦ his labour is therefore not voluntary but forced† (Marx, K: 1844). Thirdly, Marx suggested that there was alienation due to ‘common purpose’. He outlined that this happened when a worker’s social relationships become debased and they are taken from a cooperative social dimension, for example on factory lines and in open offices. Finally the fourth alienation type that Marx wrote about was ‘alienation from humanity’. Marx believed that this happened when a person worked long hour days -as Marx wrote in the Victorian society this was extremely common- and to gether with the three other forms of alienation; a person lost their sense of humanity and became alienated from their own inner self (Ransome, P: 2010). That influenced suicide (Giddens, A: 2009). He argued that there were four types of suicide: Altruistic, Anomic, Egoistic and Fatalistic (Pope, W: 1976). Altruistic suicide being too much social integration, for example suicide bombers give up their life for the needs of their social group (Giddens, A: 2009). Egoistic suicide, in Durkheim’s terms was due to insufficient regulation. This can be seen in societies such as religious groups; Durkheim found that suicide was higher in the Protestant religion than it was in Catholic religious groups. He believed that this was due to the Catholic religion having a more strict regulations, so therefore people believed that it was ‘against god’ to commit suicide and also with the Catholic society being greater regulated, he believed that this closer connected society made the people have a greater sense of community and moral values so did not feel the need to commit suicide (Ransome, P: 2010). Durkheim related the low suicide rates during World War 1 to this as he believed the face of an external enemy brought about social integration (Giddens, A: 2009). Fatalistic suicide for Durkheim was due to excess regulation. This can be seen in contemporary society in prisons as people feel that they have no sense of future or self worth. However Durkheim felt that this type of suicide was of little importance in modern society but it was of specific historical interest. Historically, this is evident in the  slave communities in America during the civil war (Morrison, K: 2006). Durkheim argued that Anomic suicide occurs when rules and ‘norms’ that govern a person’s lifestyle become unstable and break down. He looked at this subject of suicide by researching the suicide rates of industrial society during periods of economic crisis created by financial recession and periods of economic change. Between 1845 and 1869 in Europe, Durkheim identified that there was a rapid rise in suicide rates, which he linked to the economic state at the time as there was repeated economic crisis, which resulted in a dramatic decline in the business cycle and severe bankruptcies. He also acknowledged that there was a specific pattern of the suicide rates during this time across Europe; he found that there was a rise in the rates of suicide as the state of the economy decreased, and when the crisis deteriorated the rates fell. However as the economy worsened again, the suicides increased (Morrison, K: 2006). When taking into account Durkheim’s theory of ‘Anomic Suicide’ and Marx’s four types of alienation, it could be argued that there are several similarities between the two social theories. ‘Alienation’ in basic terms defines the relationship that a worker -mainly- has with their productive role and their self being within society. ‘Anomie’ can be suggested to relate to this similarly as it seems that it defines a person’s self being within society and themselves. However, critiques have suggested that the theory of anomie for Durkheim was not in fact in relation to a person but it refers to society, although there are definite implications of a person’s state of mind in his works (Robinson, J; Shaver P and Wrightsman, L: 1991). When referring to the subject of anomie, social thoughts of other sociologists must be taken into account. Robert Mereton extended Durkheim’s thoughts on anomie and emphasised that an individual intensifies their anomie when they chose to discard their ‘norms’ to acquire to their intricate desires and thus anomie and deviant behaviour draw from a disjunction between a culturally prescribed aspiration of a society and socially constructed avenues for creating those aspirations (Giddens, A: 2009). Durkheim’s theory of anomie can be seen as similar to both Mereton’s interpretation of anomie and Marx’s theory of alienation in terms of isolation and disorientation. However clearly it can be seen that there is a  significant difference in retrospect to money being the source of the proletarian’s lifestyle and the theory that it keeps the ruling class on top and the rest of the population down in terms of Marx’s thought of alienation, where as Durkheim dealt with the themes of attitudes and expectations of the society within his theory of anomie and people resisting and having the choice of their lifestyle rather than being forced into lifestyles alike in alienation (Perry, R: 2007). Looking for examples of OUR work? Click here to see our Essay Writing Examples > Want to know more about our services? Take a look at our Writing & Marking Service Index > Although Marx and Durkheim’s definitions are clearly the classical concepts of these theories, it has been suggested that contemporary society has obscured these definitions. It can be said that ‘Alienation for Marx and Anomie for Durkheim were metaphors for a radical attack on the dominant institutions and values of industrial society’. From this they take on similar issues, but in different perspectives; Marx took on the conception of the relationship between man and society and the ‘value of freedom from constraint’ through the interest of power and change. Durkheim however, was interested in the ‘transcendental value and moral constraint’ through problems with maintenance of order. When taking into account Marx and Durkheim’s research however there are critiques that need to be considered. Many people argued that Durkheim’s research on anomie and suicide could not be one hundred percent accurate; this was because it was apparent that Durkheim used other people’s research and did not conduct his own. Durkheim used suicide statistics in Germany, however these statistics were taken by Durkheim at face value and not critiqued. Also it could be argued that Durkheim’s interdependence theory may not have been completely free from his own background assumptions and laden judgement. The main article that needs to be considered when studying suicide is â€Å"How do some deaths get categorised as suicides?† according to Atkinson, J (1978). When taking into account this question it makes one consider whether the initial research and  also Durkheim’s assumptions were one hundred percent because the research was conducted across Germany, with statistics from many different coroners, who each would arguably have had their own laden judgement as to what constitutes as suicide. So it is argued that Durkheim was taking what the coroner constituted as suicide so therefore the suicide categories are not objective facts but interpretations and meanings given to a particular event. Therefore to have done his research more accurately and to allow no criticisms Durkheim should have conducted his own research. He could have arguably done this by talking to people that have themselves attempted to commit and families of those who have, to find the different reasons behind the attempted or actual suicide (Atkinson, J: 1978). One could initially argue that Capitalism is the main cause of both alienation and anomie. In anomie, Durkheim saw a number of indications relating to anomie in the late nineteenth century such as industrial conflict and marital breakup; which he believed was related to the industrial society and the growth of capitalism (Durkheim, E: 1893). However, Marx believed that alienation was aided by capitalism. He believed this as there was a fiercely competitive nature of capitalism that forced industries such as factories to step up their means of production and productivity, to gain economic status and power (Marx, K: 1844). In conclusion, Alienation in retrospect means people becoming isolated from society as a result from industry and Anomie in retrospect is a change in normalness of their social status. It is clear from this that one could argue that alienation and anomie could both mean isolation to a person but however in different forms. So therefore it could be argued that alienation is isolation of a person from their economic status quo, and anomie is isolation of a human being from their social status quo and personal norms. However from the information throughout the essay it can also be suggested that the differences between alienation an anomie comes from the status of the concepts, as alienation is said to be relate and revolve to a person singularly, where as anomie is said to describe a social group rather than one person alone. To conclude, it can be argued that there alienation and anomie have both similar and unique concepts. This is evident from the  sources used throughout the essay, however it cannot be regarded completely as research or information that is

Was Cold War a ‘War’ - 900 Words

Was Cold War a ‘War’? by Vethanee Techasooksant Cold War is an academic warfare that driven by a psychological and economic contention between The United States of American and USSR (The Union of Soviet Socialist Republics) or Russia that there relationship had immediately reversed during 1940s-1990s. It is a war that carries on without any intensely move or fighting in the battlefield. The question is asking for is it was really a ‘War’ or it was a war just by the name that has given. This report is going to verify that Cold War is a war by the following evidences. The Cold War is the name of a term given to the relationship that developed between the USA and the USSR after World War Two (History learning site, What is Cold War,†¦show more content†¦Moseley also comments that a war need to happens between states not nomadic group, displace, and declared; the fight between the non-state and state are not mentioned (para.5). Even though, Jill Long (2012) has express the redefined meanings of war by a strateg ic leader’s concept of war which is more encompass and more complex: â€Å"War is the coherent execution of all means to bring about sufficient adherence to a nation’s will in the international (global) arena; resulting in armed conflict only when all other means fail.† (What is War? A New Point of View, para.1). Long has summarized his article that war isn’t an armed conflict but is the thing that being to limit the displeasure between nations, any phenomenon that occurred by a military force, or other national influences, even it is a fight between a nation-states and non-states (para.16); which is argued with Moseley given definition. However, the definition of war that Long has described are incoherent and didn’t have enough evidence such Moseley. Another method that’ll prove the question is how the war actually becomes real. 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I believe that the Cold War was inevitable because of the difference in ideologies between the US and the USSR, and the largeRead MoreThe Cold War Was A Conflict2032 Words   |  9 PagesThe Cold War was a conflict in which the main parties were the United States of America (USA) and the Union of Soviet Socialist Republics (USSR). This conflict lasted approximately forty-five years, and though there was no direct war in between the two nations, there were many repercussions of the hostilities. Some effects were negative, like the prevention of peace treaties being made between the East and the West, and the weakening of econo mies, but some were positive. The Space Race was directlyRead MoreWhat Was The Cold War?1726 Words   |  7 Pagesâ€Å"What was the Cold War?† HIS 122-DS11. December 9, 2014. Katrina Dillow â€Æ' What was the Cold War? When did it happen? Who was involved? What happened during the Cold War? The main focus of this paper is to open the realization that the Cold War was not what most people believe it to be, a short period of time when no conflicts actually took place. In reality, the Cold War took place over a period of more than 30 years and involved considerable death and destruction. What was the Cold War? ThisRead MoreWas the Cold War Truly a Cold War? Essay examples1492 Words   |  6 PagesThe ‘Cold War’ is one of the most interesting ‘wars’ fought in world history. The sheer number of countries both directly and indirectly involved is enough to pose the question – To what extent was the Cold War a truly Global War? This essay will examine this idea. It will identify two main areas of argument, focusing on the earlier part of the conflict (1945-1963). Firstly it will examine the growing US and Soviet influence in the world post 1945. Secondly it will examine three main conflicts, theRead MoreThe Cold War Was A War Based On Ideologies1845 Words   |  8 PagesAAfter the end of World War II, the world was split into two -- East and West. This marked the beginning of the era called the Cold War The Cold War was a war based on ideologies. The United States of America representing freedom and democracy and Russia representing ord er and socialism. These separated ideals is what started the deadliest competition in history, where both sides gathered intelligence on how other side was progressing and used that information as leverage against the other, thisRead MoreThe Cold War Was A Different Type Of War That The World1214 Words   |  5 Pages The Cold War was a different type of war that the world has never seen before. Instead of deploying troops, there was the threat of the deployment of nuclear bombs. This development in technology was an invisible threat which had the potential to wipe out an entire population in mere moments. If the U.S. was unable to harness the power of nuclear weapons first, then they feared that they would be annihilated and life as they knew it would forever change. The United States saw this nuclear arms raceRead MoreThe Cold War Was Not A Normal Conflict1494 Words   |  6 PagesThe Cold War was not a normal conflict. The US and the USSR never fought. However, they often supported different warring sides. Nevertheless, we can say that the Cold War is a political, military and media conflict, which has a large effect over the lives of thousands of innocent civilians. The Cold War is a battle between totalitarianism and democracy, battle for a new world turn between two opposing systems. This e ssay will look at three different theories that explain why the Cold War came toRead MoreThe Cold War Was A Continuation Of Colonialism1293 Words   |  6 PagesFrom when World War II ended in 1945 to Soviet Union falling in 1991, the Cold War had a major influence in international affairs. It was a continuous competition between the United States and the Soviet Union. Arne Westad argues that â€Å"the Cold War was a continuation of colonialism through slightly different means† (Westad, 396). I believe this statement is a description of World War II’s colonialism ways transitioning onto another international conflict; the Cold War. The Cold War began as a disagreement